About Us
Florida Lifestyle. Local Pride. True Local.
True Local is a Florida lifestyle brand born in Pompano Beach, FL. We design hats, tees, tanks, hoodies, and accessories for people who live the Florida life — the salt air, the endless summers, the fishing, the attitude, and the pride that comes with calling the Sunshine State home.
Whether you're born and raised or adopted Floridian, True Local is for anyone who gets it. Our gear isn't just apparel — it's a statement. It says you know the backroads, the fishing spots, the sunsets, and the community that makes Florida unlike anywhere else.
Our Story
True Local started with a simple idea: make gear that locals actually want to wear. Not the tourist shop stuff — real Florida lifestyle apparel with quality materials, bold designs, and authentic vibes. What started as a few trucker hats has grown into a full collection of headwear, apparel, drinkware, and accessories.
Every product is designed right here in Pompano Beach, Florida. From our bestselling Bikini trucker hats to the Pompano Bitch collection to our Salty and Florida OG designs — each piece represents a part of the Florida lifestyle we love.
What We Stand For
- Local Pride — We celebrate Florida communities, especially Pompano Beach and South Florida.
- Quality Gear — Premium materials, custom patches, and designs that last.
- Authentic Lifestyle — We live the life we sell. Fishing, beach days, boat trips, and community.
- Bold Designs — From Bikini to Salty & Savage to Independent AF — our designs aren't shy.
Shop With Us
Browse our full collection of trucker hats, t-shirts, tank tops, tumblers, and more. New designs drop regularly — follow us on social media to stay in the loop.
True Local — because if you know, you know.
Designed in Pompano Beach, FL | shoptruelocal.com