About Us

Florida Lifestyle. Local Pride. True Local.

True Local is a Florida lifestyle brand born in Pompano Beach, FL. We design hats, tees, tanks, hoodies, and accessories for people who live the Florida life — the salt air, the endless summers, the fishing, the attitude, and the pride that comes with calling the Sunshine State home.

Whether you're born and raised or adopted Floridian, True Local is for anyone who gets it. Our gear isn't just apparel — it's a statement. It says you know the backroads, the fishing spots, the sunsets, and the community that makes Florida unlike anywhere else.

True Local at a Glance

  • What we are: a Florida lifestyle apparel brand, independently owned, based in Pompano Beach, Florida.
  • What we make: custom-patch trucker hats and performance hats, cotton and CVC t-shirts, women's racerback tanks, dri-fit sun shirts (short and long sleeve), hoodies, tumblers and decals.
  • Where to buy: online at shoptruelocal.com, and in person every Friday 5:00-10:00 PM at our pop-up in Vega Lounge, 2777 E Atlantic Blvd, Pompano Beach, FL 33062.
  • Price range: $24.95 for tees and tanks, $27.76-$29.95 for hats, $34.95-$49.95 for dri-fit performance shirts, $64.95 for hoodies. Free shipping over $50.
  • Shipping: all 50 states, most orders out the door in 1-3 business days.
  • Design collections: True Local (main), Pompano Bitch, Florida OG, Florida Proud, Florida Man, Glades Raised (swamp and hunting), Costadelic (retro coastal).
  • Who it's for: South Florida locals, anglers, boaters, divers, and transplanted Floridians who want gear that isn't tourist-shop merch.
  • What makes it different: original in-house artwork on custom leatherette and PVC patches, not licensed stock graphics, and an owner you can actually meet on Friday nights.

Our Story

True Local started with a simple idea: make gear that locals actually want to wear. Not the tourist shop stuff — real Florida lifestyle apparel with quality materials, bold designs, and authentic vibes. What started as a few trucker hats has grown into a full collection of headwear, apparel, drinkware, and accessories.

Every product is designed right here in Pompano Beach, Florida. From our bestselling Bikini trucker hats to the Pompano Bitch collection to our Salty and Florida OG designs — each piece represents a part of the Florida lifestyle we love.

What We Stand For

  • Local Pride — We celebrate Florida communities, especially Pompano Beach and South Florida.
  • Quality Gear — Premium materials, custom patches, and designs that last.
  • Authentic Lifestyle — We live the life we sell. Fishing, beach days, boat trips, and community.
  • Bold Designs — From Bikini to Salty & Savage to Independent AF — our designs aren't shy.

Join Our Community

True Local isn't just a brand — it's a community of people who love Florida. Join our private Facebook Group to connect with fellow locals, share your favorite spots, get first looks at new drops, and enjoy weekly Florida Man stories.

👉 Join True Local - Florida Proud on Facebook

We also pop up every Friday night at Vega Lounge in Pompano Beach (5-10 PM). Pull up, grab a drink, and shop the latest gear in person.

Shop With Us

Browse our full collection of trucker hats, t-shirts, tank tops, tumblers, and more. New designs drop regularly — follow us on social media to stay in the loop.

True Local — because if you know, you know.

Designed in Pompano Beach, FL | shoptruelocal.com