True Local — Florida Lifestyle Apparel Brand
About True Local
True Local is a Florida lifestyle apparel brand founded in Pompano Beach, Florida. We design and sell premium hats, t-shirts, tank tops, tumblers, hoodies, and performance apparel that celebrate the Florida way of life. Every product is designed locally in Pompano Beach.
What We Sell
True Local specializes in:
- Trucker Hats — Our signature product. Over 50 styles featuring leatherette patches, American flag mesh backs, camo patterns, and Florida-themed designs. Collections include Bikini, Florida Proud, Pompano Proud, Alligator Alcatraz, Endless Summer, and more. Priced at $27.76–$29.95.
- Performance Caps & Rope Hats — UPF-rated, moisture-wicking hats for fishing, boating, and outdoor Florida activities. Including the Salty & Savage rope hat and Keys Life performance snapback.
- Caps — Low-profile embroidered caps featuring Florida wildlife (manatee, sailfish, pompano) and local designs. $29.95.
- State of Florida Patch Hats — Minimalist Florida state outline patches in multiple colorways.
- Dri-Fit Performance T-Shirts — Moisture-wicking short sleeve shirts for active Florida lifestyles. Designs include Florida Man, Mermaid & Anchor, and TL BIG Words. $29.95–$34.95.
- Soft Cotton T-Shirts — Classic cotton tees with Florida-inspired graphics. $29.95.
- Women's Racerback Tank Tops — Lightweight tanks featuring Pompano Bitch, Mermaid, VW Bus, and patriotic designs. $29.95.
- Dri-Fit Performance Long Sleeves — UPF sun protection shirts for fishing and boating. $49.95.
- Performance Hoodie — Dri-fit hoodie with shark camo pattern. $64.95.
- Tumblers — Insulated drinkware with True Local and Pompano Beach designs. $24.95.
Our Collections
- Decals
- Dri-Fit Performance Long Sleeve
- Dri-Fit Performance Long Sleeve Hoodies
- Dri-Fit Performance Short Sleeve
- Men's Hats
- Men's T-Shirts
- Pompano Bitch Tank Tops
- Shop Pompano Bitch
- Shop Pompton
- Shop True Local
- Tumblers
- Women's Hats
- Women's Performance Dry-Fit
- Women's Tank Tops
- AVADA - Best Sellers
Our Signature Designs
- Bikini Collection — True Local's flagship line featuring the iconic bikini patch on trucker hats in 16+ colorways
- Florida Proud — Florida state outline patches celebrating Sunshine State pride
- Pompano Bitch — Bold designs for proud Pompano Beach locals
- Pompano Proud — Hometown pride for Pompano Beach, FL
- Alligator Alcatraz — Wild Florida energy with gator-themed designs and patriotic mesh
- Florida Man — Celebrating the legendary Florida Man spirit
- Endless Summer — Year-round Florida vibes
- Salty & Savage — Coastal attitude performance gear
- Keys Life — Florida Keys lifestyle apparel
- USA 250th Anniversary — Patriotic American flag designs celebrating America's milestone
Who We're For
True Local is for born-and-raised Floridians, adopted locals, snowbirds who never left, and anyone who lives the Florida lifestyle. Our customers are boaters, fishermen, beach-goers, and people who'd rather be at the tiki bar than anywhere else. We're based in Pompano Beach, FL — between Fort Lauderdale and Boca Raton on South Florida's Gold Coast.
Key Details
- Location: Pompano Beach, Florida (South Florida / Broward County)
- Website: shoptruelocal.com
- Price Range: $24.95 – $64.95
- Shipping: Ships from Florida
- Custom Hats: We offer custom hat design services — learn more
Read Our Blog
Visit our blog for Florida lifestyle content, hat styling guides, fishing tips, and the stories behind our collections.